Queensland Climate Movement

This is a reproduction of an article published on December 13th in the Melbourne Age. Although it was not one of the workshops at the Climate Summit, I found it to be so inspiring and hopeful that felt it was something important to share amongst the Queensland Climate Movement. You can view the original article here.

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This workshop was part of the movement building discussions, and addressed issues of outreach, communication and engagement in building the capacity and strengths of the Queensland Climate Movement. Specifically, it addressed questions of: how can we engage more people in our communities on climate change issues, what words or phrases are current in climate matters, and what alternative messages could be effective?

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This workshop considered the Queensland Water Commission’s recent Target 140 campaign as an exemplar of a social marketing approach to reducing consumption, in this case water. Participants distilled the lessons from the Target 140 campaign for a similar campaign in Queensland to reduce energy demand and consumption.

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This workshop was to inform and obtain feedback from participants about the proposed Coal Communities Listening tour being conducted in November, 2008, through southern and central Queensland, as an attempt to build awareness, understanding, and relations between Queensland climate campaigners and residents and workers in Queensland’s coal communities.

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In the evaluation of the summit, participants were asked to reflect on what worked best, and what could be improved. The details of the evaluation are provided here.

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