Queensland Climate Movement

A string of protests erupted across the country in angry response to the Federal Government’s announcement on Monday that Australia would only cut its greenhouse gas emissions by between 5 and 15% by 2020. Rudd’s office was the target in Queensland, with successive actions over three days attempting to amplify the pressure on the Prime Minister to fulfil his election promise for leadership on climate change.

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This workshop was part of the movement building discussions, and addressed issues of outreach, communication and engagement in building the capacity and strengths of the Queensland Climate Movement. Specifically, it addressed questions of: how can we engage more people in our communities on climate change issues, what words or phrases are current in climate matters, and what alternative messages could be effective?

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This workshop considered the Queensland Water Commission’s recent Target 140 campaign as an exemplar of a social marketing approach to reducing consumption, in this case water. Participants distilled the lessons from the Target 140 campaign for a similar campaign in Queensland to reduce energy demand and consumption.

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This workshop considered communication around the continued existence of greenhouse skepticism, and what it means for the messaging of the climate movement.

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This workshop was focused on outreach and engagement practices of the movement, and considered the question: how can we engage more people in our communities in meaningful action on climate change? Participants in the workshop considered the barriers to a more broad-based movement. For each of the identified barriers, a suite of potential movement-building solutions were developed.

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This workshop discussed the history of direct action against coal in Queensland, the future opportunities and the strategic issues around the use of peaceful direct action as part of the broader movement’s response to the issues of climate change. This workshop was facilitated by Six Degrees.

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