Queensland Climate Movement

This workshop was part of the movement building discussions, and addressed issues of outreach, communication and engagement in building the capacity and strengths of the Queensland Climate Movement. Specifically, it addressed questions of: how can we engage more people in our communities on climate change issues, what words or phrases are current in climate matters, and what alternative messages could be effective?

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This workshop considered the Queensland Water Commission’s recent Target 140 campaign as an exemplar of a social marketing approach to reducing consumption, in this case water. Participants distilled the lessons from the Target 140 campaign for a similar campaign in Queensland to reduce energy demand and consumption.

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This workshop considered communication around the continued existence of greenhouse skepticism, and what it means for the messaging of the climate movement.

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This workshop was part of the movement building discussions, and addressed issues around collaboration across the multiple groups, individuals and networks that make up the Queensland Climate Movement. Specifically, this workshop focused on what opportunities are there to work together more effectively, and what communications and network infrastructure do we need?

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In the evaluation of the summit, participants were asked to reflect on what worked best, and what could be improved. The details of the evaluation are provided here.

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On the evaluation forms for the summit, people were asked to suggest what influenced their decision to come to the summit. Three key themes emerged from this, highlighting the role of personal connections and relationships in sustaining the Queensland Climate Movement.

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