Queensland Climate Movement

This workshop was part of the movement building discussions, and addressed issues of outreach, communication and engagement in building the capacity and strengths of the Queensland Climate Movement. Specifically, it addressed questions of: how can we engage more people in our communities on climate change issues, what words or phrases are current in climate matters, and what alternative messages could be effective?

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This workshop considered the Queensland Water Commission’s recent Target 140 campaign as an exemplar of a social marketing approach to reducing consumption, in this case water. Participants distilled the lessons from the Target 140 campaign for a similar campaign in Queensland to reduce energy demand and consumption.

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This workshop was focused on outreach and engagement practices of the movement, and considered the question: how can we engage more people in our communities in meaningful action on climate change? Participants in the workshop considered the barriers to a more broad-based movement. For each of the identified barriers, a suite of potential movement-building solutions were developed.

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The St John’s Wood Sustainability Group provided a template of a letter that they developed in their community to build awareness of and engage local residents and workers in their Climate Action Group. This letter was delivered to residents, complete with a reply paid envelope, and included an invitation to a film screening in the neighbourhood.

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